Made in USA October 17 2009

A new batch of WiseCracker LITE bottle openers is on the way.....100% made in the USA!

We're damn proud that WiseCracker is a family-owned small business....

From the jungles of Costa Rica to the hills of...

I'm excited to share that Backcountry.com and Competitive Cyclist are...

A couple of weeks ago I had a great phone...

We're having a blast in 2015 freezing our tails off...

Spring is right around the corner and we have a...

Founded 30 years ago in 1985, West End Bicycles in...

The American Red Cross Tour du Rouge (Facebook Page) is...

We're happy to announce some new great color options are...

We're happy to have added some new products to our...